When one of the world's foremost jellyfish experts, and private-island-dweller (from now on, that's how he will be introduced) Lucas Brotz, gets quote up in The Economist...well, that's not the kind of news you sit on.
You publicize that by any and every means at your disposal, because as cool as it is when your friends get interviewed by The Economist, it also reminds you how important jellyfish are. Because the study of them is yet one more way to learn how fucked we are. And how we're fucking this planet.
Mr Brotz calls jellyfish “harbingers of change”. The solution isn’t to find ways of using them but to “stop polluting the ocean with nutrients and stop over fishing.”